Wednesday, October 31, 2007

Isn't He Comcastic?

Last week, my mother was watching my four year old nephew Jake and as usual, any day with the him is an adventure.

He loves to watch TV; specifically commercials. Why, no one knows. But he’ll often blurt out as my mother is flipping through channels, “Leave it there, Nana! I like this one.”

So this week, while my mother was slicing tomatoes in the kitchen and he was sitting at the kitchen table waiting for her to put together some lunch, she hears him talking and turns to listen to what he’s saying.

I am Comcast.”

“What?” my mother says to him.

“I am Comcast.”

She sat down at the table next to him to watch the commercial with him.

“I am Comcast.”

Each time, he put the emphasis on a different word, similar to the commercial, which shows different people saying “I Am Comcast” to depict the diversity of the customers they reach.

"You like this commercial?" my mother asks.

"Yeah, Nana, it's one of my favorites."

When I called my brother to tell him what my mother just told me, he said that sometimes he’ll hear Jake walking through the house singing the Nationwide Insurance song. Nationwide is on your side….

This kid is Madison Avenue’s dream demographic.

1 comment:

Michelle | Bleeding Espresso said...

OR he has a very promising future in jingles. He should take up piano ASAP if he hasn't already ;)